Brilliant grid, got them all apart from things you can split!

There are 2 correct answers to one line, the more obvious one - fruit - is rejected. 3/5

Liked this. Missed the bill and Mary lines but good links and Boris de Pfeffel is suitably ridiculous. Ty

The legging and DePfeffel lines were good.

The fruit group is a bit hard to define. Brands that are fruit? Might have been better to have raspberry instead of kiwi, so that they're all tech brands.

Thanks for the feedback.

J - Fruit is rejected because you could have included banana. The link is that they are companies not fruits.

Fam - Most people think Boris is his first name - it's actually Alexander and apparently he's known to friends as Alex, not Boris.

Martin - good suggestion - I thought Kiwi might send people down a NZ line as a red herring.

Liked this one, slipped up on the Kiwi row
Had one with lunch, (the fruit, not the other stuff)
You win 10-6.
Thanks for posting.